This will be a great idea to start with Onpage optimization first for the web site. On page Optimization is the basic process each SEO professionals has to implement on their web sites. The things coming under on page optimization are:
1.Metal Tags
Generate excat Meta tags which includes title Tags, Keywords and Description. This Meta tags should be unique for each of the web pages and you need to spend some time to generate this.
Examples for Meta tags are
<title>SEO Expert India | SEO Expert Talk India | India Best SEO Services</title>
<metal name =”keywords” content=”SEO Expert India,SEO Expert Talk India,India Best SEO Services” />
<metal name =”description” content=”Experience Professional SEO Services India from SEO Expert India “/>
Try to reduce the word count in metal tags as Google specified as limit for words. For title it should be better to include 60-75 characters and for description it is110-120 characters. You can include more characters than this, but Google will evacuate rest words once you reach the limit and some times it will not get notified by viewers in SERP Results.
2.H1, H2, H3 tags usage
Property usage of H1, H2 tags will notify by Google and your website prioritized than other web sites which did not included the specific tags.
3.Image Alt tags
property usage of Image Alt tags is must help your Web Page Ranking.
4. Anchor texts
Anchor text always giving waitage to web sites in SERP results. Suppose you searching for a particular keyword in Google, Google algorithm will check for the web sites which has more anchor text of same that coming from other sites(more back links with same anchor texts).
5. Title in href
6. Keywords in URL
7. Keyword density
8. Keyword proximity
9. Keyword prominence
10. Internal links in web site
11. web site structure
12. Minimal usage of Javascipt, flash in web site
13. Avoid web sites inside form
14. Include robots.txt, sitemap.xml files
15. Rss feeds to subscribe
16. Files, images should named with keywords
17. Choose a better hosting space which has max UP time
18. Domains should have a 301 redirect
19. Implementation of Google Analytics
20. Making the keywords Bold, Italic
21. Check for 404 error(broken link checker)
22. Check server returns correct header
